Familiar

Familiarity. It's quite a foreign concept, despite that being the utter antithesis of the word. Too often, we look for opportunity in the wrong forms - relationships, projects and goals. It is our inability to become acquainted properly with them that cause our success to ultimately be limited. With familiarity comes examination, and with examination comes excitement and a well rounded look at whatever opportunity it is you're staring at. 

Jeremy Farmer